Gartner Research

Back to Basics: Four Ways to Optimize Your Email Marketing Content

Published: 01 December 2016

ID: G00319112

Analyst(s): Noah Elkin

Summary

Content functions as the anchor of your email marketing efforts. Without targeted content, your campaigns will invariably fail to resonate. Marketing leaders can achieve meaningful conversations with customers by following the four steps in this research to optimize their message content.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Follow the Golden Rule of Email
  • Apply User Insights
  • Move Toward Real-Time Personalization
  • Mobilize Your Content

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