Gartner Research

Combine Predictive and Prescriptive Analytics to Drive High-Impact Decisions

Published: 28 November 2016

ID: G00315267

Analyst(s): Gareth Herschel , Carlie Idoine


Organizations are struggling to speed up the process of making critical decisions, which are growing in complexity. Data and analytics leaders should combine two data science capabilities, predictive and prescriptive analytics, to help shape the future.

Table Of Contents
  • Key Challenges



  • Select the Optimal Mix of Data Science Techniques, Based on the Nature of the Problem and Its Potential Solutions
  • Use Both Predictive and Prescriptive Analytics Tools to Address More Complex Decisions
  • Expand the Skills Base for Predictive and Prescriptive Analytics by Changing Hiring Priorities, Tapping Into the Business Citizen Community and Partnering With Experienced Vendors

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