Gartner Research

Use Mobile Apps to Provide Customer Value, and Revenue Will Follow

Published: 29 November 2016

ID: G00313816

Analyst(s): Penny Gillespie , Guneet Bharaj

Summary

As mobile app usage continues to grow, application leaders for digital commerce must thoroughly evaluate their B2C mobile commerce app strategy in order to drive results. Incorporating the six attributes of successful mobile apps will improve customer value, drive brand loyalty and increase revenue.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Use the Six Attributes of Successful Mobile Commerce App Development
    • 1. Recognize Your Customers and Personalize Their Experiences
    • 2. Show Your Customers That You Value Them
    • 3. Create Inviting Interactions
    • 4. Provide Relevant Information
    • 5. Think Holistically to Provide a Consistent Brand Experience
    • 6. Make Payment Easy

Case Studies

  • Walmart
  • Coop
    • coop@home
    • Coop Passabene

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