Gartner Research

Use Mobile Apps to Provide Customer Value, and Revenue Will Follow

Published: 29 November 2016

ID: G00313816

Analyst(s): Penny Gillespie , Guneet Bharaj


As mobile app usage continues to grow, application leaders for digital commerce must thoroughly evaluate their B2C mobile commerce app strategy in order to drive results. Incorporating the six attributes of successful mobile apps will improve customer value, drive brand loyalty and increase revenue.

Table Of Contents
  • Key Challenges



  • Use the Six Attributes of Successful Mobile Commerce App Development
    • 1. Recognize Your Customers and Personalize Their Experiences
    • 2. Show Your Customers That You Value Them
    • 3. Create Inviting Interactions
    • 4. Provide Relevant Information
    • 5. Think Holistically to Provide a Consistent Brand Experience
    • 6. Make Payment Easy

Case Studies

  • Walmart
  • Coop
    • coop@home
    • Coop Passabene

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.