Gartner Research

Refine Recruitment Skills to Attract Strategically Important Marketing Talent

Published: 30 November 2016

ID: G00308930

Analyst(s): Ewan McIntyre


As marketing's accountability grows, so too does the range of talent that marketing leaders need to support their strategies. To improve your recruiting processes, hone the skills and experience that are material to success, and build packages that will attract and retain the best talent.

Table Of Contents


  • The Marketing Skills Gap
  • Build Job Descriptions That Focus on the Right Skills and Industry Experience
  • Focus on the Primary Requirements of the Role
    • Example Role Description
  • Map Capability Know-how and Industry Experience to Build the Ideal Profile
  • Attract and Retain the Best Talent by Building Your Packages Around Your Target Audience
    • What to Do Next

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