Gartner Research

Tech Go-to-Market: Continuous Product Innovation and Differentiation Are the Key to Sustained Business Success

Published: 30 November 2016

ID: G00314487

Analyst(s): Ed Cordin


Extending growth beyond initial product success requires sustainable differentiation. This research empowers technology product management leaders with a method for identifying, analyzing and improving their approach to strategic differentiation.

Table Of Contents
  • Key Challenges



  • Check That the Right Foundations Are in Place
  • Tie Strong Foundations Together to Build a Differentiation Power Base
    • Tie Scope of Ambition With Its Natural Product Innovation Strategy Partner
    • Build a Connected Path Between Ambition and Product Innovation
  • Carefully Reconstruct by Bridging From Improved Foundations
  • Summary

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