Gartner Research

Maturity Model for Multichannel Marketing

Published: 02 December 2016

ID: G00310421

Analyst(s): Adam Sarner


Many marketing leaders see a gap between their current and desired multichannel marketing maturity. Advanced multichannel marketing programs build customer relationships, nurture advocates and provide steady data intelligence. Use this model to assess your best investments for maximum impact.

Table Of Contents


  • Level 1: Brand-Centric
    • What to Do to Reach the Next Level
  • Level 2: Bidirectional
    • What to Do to Reach the Next Level
  • Level 3: Aligned
    • What to Do to Reach the Next Level
  • Level 4: Synchronized
    • What to Do to Reach the Next Level
  • Level 5: Simultaneous
    • What to Do to Maintain This Level

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