Gartner Research

Predicts 2017: The Reinvention of Buying Behavior in Vertical-Industry Markets

Published: 05 December 2016

ID: G00317108

Analyst(s): Moutusi Sau , Anurag Gupta , Venecia Liu , Susan Cournoyer , Katell Thielemann , Derry Finkeldey , Rika Narisawa , Kenneth Brant , Rajesh Kandaswamy , Molly Beams


The power of the new wave of disruptive technologies, such as AI, blockchain and IoT, is only realized within an industry context. Technology strategic planners must refine and adapt their vertical strategies, and expect to revise them on an annual basis as these initiatives advance and transform.

Table Of Contents


  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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