Gartner Research

Market Guide for Social Analytics Applications

Published: 12 December 2016

ID: G00293867

Analyst(s): Guneet Bharaj, Jenny Sussin


By many measures, there is increasing parity in the social analytics market. Before selecting a vendor, application leaders must have a firm understanding of their organization's desired use case for social analytics as well as language or integration capability needs.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • Use Cases
  • Application Delivery Models
  • Customer Geographies
  • Vertical Expertise
  • Command Center Offering
  • Pricing

Representative Vendors

  • Adobe
  • Brandwatch
  • Clarabridge
  • Crimson Hexagon
  • Digimind
  • Ground Signal
  • Microsoft
  • NetBase
  • Oracle
  • Proofpoint
  • Salesforce
  • Simply Measured
  • Sprinklr
  • Synthesio
  • Sysomos
  • Talkwalker
  • ZeroFOX

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