Gartner Research

Presentation of Marketing Technology Survey 2016: How Marketers Use Tech to Run, Grow and Transform Their Organizations

Published: 13 December 2016

ID: G00308976

Analyst(s): Anna Maria Virzi , Andrew Frank


Marketing leaders assessing their digital marketing technology roadmap are trying to figure out which gaps to fill — and when. Use results from Gartner's first-ever martech survey to compare their plans against current and planned deployments identified by the 206 respondents to our survey.

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