Gartner Research

Defining Mobile Solutions in a Post-App Era

Published: 14 December 2016

ID: G00318040

Analyst(s): Marty Resnick


Today, application leaders define mobile solutions around devices and apps. Tomorrow, in the post-app era, the role of mobile will change to embrace post-app digital transformation opportunities, forcing application leaders to focus on valuable use cases beyond just a mobile device and app.

Table Of Contents
  • Key Challenges



  • Think Beyond Just the App and a Single Mobile Device
  • Determine on Use Cases Where Immersive Technologies Help Drive Valuable Experiences
    • Augmented Reality
    • Virtual Personal Assistants
  • Develop Ambient and Continuous User Experiences
  • Case Study

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