Gartner Research

Applied Infonomics: Designing for Optimal Marginal Utility in a Digital World

Published: 16 December 2016

ID: G00306732

Analyst(s): Douglas Laney, Dale Kutnick, Saul Brand


Classic economic principles like marginal and total utility were designed to understand and improve the consumption and value of traditional assets. Data and analytics leaders now must develop and optimize applications, information products and digital solutions in the context of information assets.

Table Of Contents


  • A Classic Look at Marginal Utility
  • Implications of Marginal and Total Information Utility
    • Marginal Information Utility in People
    • Marginal Information Utility in Machines
  • Modifying the Marginal Utility Model for Information Assets
  • Infonomics Implications and Recommendations
    • The Challenges of Repetitious Information
    • Architecting for Optimized Information Utility
    • Related Infonomics Concepts

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