Gartner Research

Presentation of the CMO Spend Survey 2016-2017: Budgets Climb (Again!) as Marketers Juggle More Demands

Published: 20 December 2016

ID: G00308957

Analyst(s): Anna Maria Virzi , Jake Sorofman


Marketing leaders report that their budgets average 12% of company revenue this year; 57% expect their budgets will increase in 2017. This research looks at changing roles and responsibilities in the marketing organization and budget priorities for the coming year.

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