Gartner Research

Digital Commerce Technologies Primer for 2017

Published: 05 January 2017

ID: G00318230

Analyst(s): Jason Daigler


Selling products and services online to consumers and businesses presents companies with new opportunities and risks. Application leaders responsible for digital commerce must align their strategy with business goals in order to make the right technology decisions.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I develop a digital commerce strategy that aligns with my company's digital business initiatives?
    • How do I select a digital commerce platform that will help me meet my business goals, improve agility and reduce my total cost of ownership?
    • Which digital commerce ecosystem components should I pursue?
    • What trends do I need to know about to stay relevant in B2B and B2C selling?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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