Gartner Research

Digital Commerce Technologies Primer for 2017

Published: 05 January 2017

ID: G00318230

Analyst(s): Jason Daigler

Summary

Selling products and services online to consumers and businesses presents companies with new opportunities and risks. Application leaders responsible for digital commerce must align their strategy with business goals in order to make the right technology decisions.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I develop a digital commerce strategy that aligns with my company's digital business initiatives?
    • How do I select a digital commerce platform that will help me meet my business goals, improve agility and reduce my total cost of ownership?
    • Which digital commerce ecosystem components should I pursue?
    • What trends do I need to know about to stay relevant in B2B and B2C selling?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client