Gartner Research

Exploit Personal Technology Market Dynamics Primer for 2017

Published: 05 January 2017

ID: G00318291

Analyst(s): Meike Escherich , Amanda Sabia


Technology and service providers must understand their buyers to communicate key differentiators via marketing efforts, compelling products and satisfying experiences. Our research will help TSPs identify opportunities to grow, based on current and future dynamics in the personal technology market.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What are my best growth opportunities to consider, and how do I beat my competition?
    • Who are my customers, what is motivating them, and how do I inspire them to purchase?
    • Which disruptive technologies will impact my traditional industry or business model?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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