Gartner Research

Mobile Marketing Primer for 2017

Published: 06 January 2017

ID: G00318262

Analyst(s): Adam Sarner , Charles Golvin , Mike McGuire


Mobile marketing techniques enable marketing leaders to engage audiences at any time and virtually any place. Identify your mobile marketing type, erect a mobile marketing analytics foundation, and build the skills and technology stack to develop a connected mobile marketing strategy.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I make a case for mobile marketing?
    • Which approach will best fit my marketing requirements: mobile extender or mobile-centric?
    • How do I mobilize my brand to deliver real business value via mobile marketing?
    • How do I leverage real-time engagement?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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