Smart segments and personas are essential allies in the march toward personalized customer experiences and precise media and content targeting. Marketing leaders can use this research to arm themselves with the basics.
- Building Segments and Personas
- Define the Goal
- Internal vs. External
- Tactical vs. Strategic
- Collect the Data
- Admiring Attributes
- Data Integration
- Survey Data
- Build Segments
- Clustering Segmentation
- Develop Personas
- What to Do Next
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