Gartner Research

China Summary Translation: 'Market Guide for Customer Journey Analytics'

Published: 10 January 2017

ID: G00319734

Analyst(s): Yanna Dharmasthira , Jason Daigler

Summary

Understanding the customer journey is critical to enhancing customer experiences and operational efficiency. IT application leaders must understand the related analytics technology offerings to select the best solutions for the many stakeholders in the organization.

Table Of Contents

主要观点

建议

Market Guide for Customer Journey Analytics

  • Key Findings
  • Recommendations

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Acxiom
  • Adobe
  • APT
  • CallMiner
  • Cisco
  • ClickFox
  • Conversity
  • Genesys
  • GMC Software
  • IBM
  • inQuba
  • Kitewheel
  • Nice
  • QPC
  • ResponseTap
  • Salesforce
  • SAP
  • TandemSeven
  • Thunderhead
  • UserReplay
  • Verint

Market Recommendations

Gartner Recommended Reading

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