Gartner Research

Digital Commerce Primer for 2017

Published: 10 January 2017

ID: G00318260

Analyst(s): Jennifer Polk


Marketing leaders are under pressure to deliver digital commerce results, but struggle to define winning strategies, build high performing teams and optimize programs. Use Gartner's digital commerce research guidance to meet these challenges head on.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can I create digital commerce strategies that align to my business model and accelerate growth?
    • What are best practices to better plan, orchestrate, execute and measure marketing that drives digital commerce results?
    • How can I best lead and guide digital commerce technology decisions?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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