Gartner Research

Top 10 Forces Shaping the Consumer Goods Industry

Published: 13 January 2017

ID: G00322195

Analyst(s): Ed Porter, Ellen Eichhorn


The world today is changing faster than ever, and the socioeconomic and business forces unleashed are profoundly impacting consumers, retailers and consumer goods manufacturers. CIOs must properly understand and act upon these forces to better leverage technology and create competitive advantage.

Table Of Contents


  • The Top 10 Socioeconomic and Business Forces
    • Force No. 1: Consumers Are in Control
    • Force No. 2: Channel Diversity
    • Force No. 3: Consumers Are Moving to Services, Service-Led Products and Experiences
    • Force No. 4: Changing Demographics
    • Force No. 5: Deepening Income Inequality
    • Force No. 6: Sustainability
    • Force No. 7: Political Instability
    • Force No. 8: Slow Growth
    • Force No. 9: Collaboration
    • Force No. 10: Efficiency and Execution
  • Retail and Consumer Goods Imperatives
  • Emerging Technologies to Leverage
  • Recommendations

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.