Gartner Research

Top 10 Forces Shaping the Consumer Goods Industry

Published: 13 January 2017

ID: G00322195

Analyst(s): Ed Porter , Ellen Eichhorn

Summary

The world today is changing faster than ever, and the socioeconomic and business forces unleashed are profoundly impacting consumers, retailers and consumer goods manufacturers. CIOs must properly understand and act upon these forces to better leverage technology and create competitive advantage.

Table Of Contents

Analysis

  • The Top 10 Socioeconomic and Business Forces
    • Force No. 1: Consumers Are in Control
    • Force No. 2: Channel Diversity
    • Force No. 3: Consumers Are Moving to Services, Service-Led Products and Experiences
    • Force No. 4: Changing Demographics
    • Force No. 5: Deepening Income Inequality
    • Force No. 6: Sustainability
    • Force No. 7: Political Instability
    • Force No. 8: Slow Growth
    • Force No. 9: Collaboration
    • Force No. 10: Efficiency and Execution
  • Retail and Consumer Goods Imperatives
  • Emerging Technologies to Leverage
  • Recommendations

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