Gartner Research

Millennials Are at the Forefront of the Wearable World

Published: 09 January 2017

Summary

Millennials are the largest user group for wearables, but it is a variable group with drop-off rates of 30%. Technology product marketing leaders need to create distinct messages for younger versus older millennials and find ways to re-engage lost users to succeed in the personal technology market.

Included in Full Research

  • Impacts
  • Millennials are not uniform in terms of wearables usage, with distinct differences between 18- through 24-year-olds and 25- through 34-year-olds, thus creating the requirement for marketing leaders to develop distinct messaging for these groups, taking into account their life stage situation and spending power
  • Fitness trackers are in the mainstream adoption phase in mature markets, but still present a fragmented market with millennial women having the highest usage rates of 25%, hence requiring specific usage scenarios and features for this user group
  • The top drop-off reasons for smartwatches are being bored with using the device and a lack of usefulness, while some millennial smartwatch users are moving to other brands; therefore, marketing leaders for wearable brands need to focus on addressing specific reasons to appeal to lost smartwatch users

Access Research

Already a Gartner client?

Just stopping by?

To view this research and much more, become a client.

Speak with a Gartner specialist to learn how you can access peer and practitioner research backed by proprietary data, insights, advice and tools to help you achieve stronger performance.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Gartner research: Trusted insight for executives and their teams

What is Gartner research?

Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.

Gartner research is unique, thanks to:

Independence and objectivity

Our independence as a research firm enables our experts to provide unbiased advice you can trust.

Actionable insights

Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.

Proprietary methodologies

Our research practices and procedures distill large volumes of data into clear, precise recommendations.

Gartner research is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.

Tap into our experts

We offer one-on-one guidance tailored to your mission-critical priorities.

Pick the right tools and providers

We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.

Create a network

Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.

Gartner Tech Growth & Innovation Conference

Join the world’s leading IT and business leaders to get an update on accelerating tech growth in a new era of transformation and technology trends.

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.