Gartner Research

Market Opportunity Map: Application Infrastructure and Middleware Software, Worldwide

Published: 13 January 2017

ID: G00317211

Analyst(s): Bindi Bhullar , Fabrizio Biscotti , Adam Woodyer , Martin Reynolds


The application infrastructure and middleware software market is being disrupted by digital business transformation and the shift to lightweight infrastructure. Technology business unit leaders of challenger vendors must simultaneously protect their installed bases and pivot to the cloud.

Table Of Contents

Market Opportunity Map

Market Opportunities Overview

  • Definition and Scope
  • How to Interpret the Market Opportunity Map
    • Assessing Profitability for Young Vendors
  • Description of Markets


  • Technology Trends
  • Buyer Trends
  • Seller Strategic Options
    • Nurture and Have a Plan B for Your Low-Growth, High-Margin-Offerings
    • Use a Hunter-Farmer Sales Model for Growth and Retention
    • Reduce Field Selling Expenses by Diversifying the Customer Experience
    • Specialize in Domain or Vertical-Industry Solutions
    • Drive World-Class Operational Excellence and Execution
    • Selectively Exploit Open-Source and Cloud Business Models to Deliver Innovation

Vendors to Watch

Financial Investment Disclaimer

Gartner Recommended Reading

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