Gartner Research

Build and Market the Device Portfolio of the Future Primer for 2017

Published: 13 January 2017

ID: G00318295

Analyst(s): Annette Zimmermann

Summary

This research provides personal technologies vendors with an overview of the initiative around building and marketing the device portfolio of the future, and discusses the associated planned body of research for 2017.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How are competitors threating my business growth strategy?
    • What are the key device technologies of the future that will help me differentiate my products?
    • Which new business models will disrupt my market in the future?
    • How can I ensure profitability?
    • What does a successful go-to-market strategy for personal technology products look like?

Related Priorities

  • Suggested First Steps
  • Essential Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.