Gartner Research

Build and Market the Device Portfolio of the Future Primer for 2017

Published: 13 January 2017

ID: G00318295

Analyst(s): Annette Zimmermann


This research provides personal technologies vendors with an overview of the initiative around building and marketing the device portfolio of the future, and discusses the associated planned body of research for 2017.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How are competitors threating my business growth strategy?
    • What are the key device technologies of the future that will help me differentiate my products?
    • Which new business models will disrupt my market in the future?
    • How can I ensure profitability?
    • What does a successful go-to-market strategy for personal technology products look like?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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