Gartner Research

Mobile In-App Transactions: More Users, Higher Spend

Published: 13 January 2017

ID: G00318175

Analyst(s): Stephanie Baghdassarian


Our latest mobile app survey shows that consumers increased their annual spending on mobile apps, thanks to freemium business models. To enhance the customer experience and drive spending, technology product marketing leaders at app providers should push freemium models across all user segments.

Table Of Contents


  • Majority of Users Do Not Spend Money on Their Mobile Apps
  • In-App Transaction Spending Increased Strongly in the Past Year
  • Older Millennials and Men Are Today's Bigger Spenders and Confirm Lead in In-App Transactions

Background and Context

The Impact


Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.