Gartner Research

Mobile In-App Transactions: More Users, Higher Spend

Published: 13 January 2017

ID: G00318175

Analyst(s): Stephanie Baghdassarian

Summary

Our latest mobile app survey shows that consumers increased their annual spending on mobile apps, thanks to freemium business models. To enhance the customer experience and drive spending, technology product marketing leaders at app providers should push freemium models across all user segments.

Table Of Contents

Analysis

  • Majority of Users Do Not Spend Money on Their Mobile Apps
  • In-App Transaction Spending Increased Strongly in the Past Year
  • Older Millennials and Men Are Today's Bigger Spenders and Confirm Lead in In-App Transactions

Background and Context

The Impact

Conclusion

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