Gartner Research

Social Marketing Primer for 2017

Published: 16 January 2017

ID: G00318264

Analyst(s): Jay Wilson , Adam Sarner

Summary

Social marketing is recognized by marketing leaders as one of the most effective channels across the customer journey. Proving results in a volatile social media environment is challenging. Use Gartner's 2017 social marketing research to deliver programs that drive business objectives.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do you balance investment in paid social advertising with effective organic efforts?
    • How do you focus your social marketing technology investments?
    • What social networks and content formats should I be expending time and money on?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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