Gartner Research

Multichannel Marketing Primer for 2017

Published: 17 January 2017

ID: G00318263

Analyst(s): Noah Elkin , Adam Sarner

Summary

With the right tools, talent and data, marketing leaders can deliver personalized, real-time multichannel engagements for growth. Gartner's 2017 multichannel marketing research will show you how to strengthen customer relationships and align multichannel efforts to exceed business goals.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How can you get a comprehensive understanding of your customers?
    • How can you align multichannel marketing initiatives to business goals?
    • When evaluating multichannel marketing technology and service providers, which criteria should guide your choice?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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