Gartner Research

Aligning Marketing Strategy, Execution and Measurement for CMOs Primer for 2017

Published: 18 January 2017

ID: G00318265

Analyst(s): Kirsten Newbold-Knipp , Jake Sorofman

Summary

Modern CMOs are held to a high performance standard. This requires alignment of strategy, execution and measurement to ensure budgets and resources are invested and optimized to the highest yield. Use this research to build an efficient and effective marketing machine.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How are leading organizations investing across marketing disciplines?
    • What should CMOs measure, and how do they manage performance?
    • How do CMOs bridge strategy and execution across the organization?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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