Gartner Research

Develop Vertical-Industry Strategies for Emerging Tech Providers Primer for 2017

Published: 16 January 2017

ID: G00318284

Analyst(s): Venecia Liu , Derry Finkeldey


Emerging technology providers with a vertical-industry focus have distinct go-to-market needs from established providers. Our 2017 research will provide technology business unit leaders with the advice they need to build strategic go-to-market capabilities for their targeted industry markets.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • Which segments present the most attractive growth opportunities?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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