Gartner Research

Leading and Supporting Digital Innovation for CMOs Primer for 2017

Published: 18 January 2017

ID: G00318268

Analyst(s): Jake Sorofman, Christopher Ross


As competition and customer expectations heighten, modern CMOs are expected to lead and support innovation across products, programs, experiences and business models. Use our research to guide your innovation efforts, defend your brand franchises and create new sources of competitive advantage.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do we evolve to meet changing customer needs and expectations?
    • How do we make design core to our thinking?
    • How do we stay ahead of competitive threats from market disrupters — and lead disruptions of our own?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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