Gartner Research

Driving Growth With Sales and Marketing Technology in Consumer Goods Manufacturing Primer for 2017

Published: 18 January 2017

ID: G00318205

Analyst(s): Ed Porter , Stephen Smith , Ellen Eichhorn

Summary

Gartner's 2017 CG manufacturing research targets sales and marketing technologies that will help deliver sales growth and customer-focused innovation. CIOs and IT leaders can use this to plan and prioritize technology investments and activities.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How can CG manufacturers utilize emerging technologies and tools to drive growth?
    • How can CG manufacturers improve sales effectiveness and execution?
    • How can CG manufacturers best leverage data and analytics?
    • How can CG manufacturers make their brands more relevant?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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