Gartner Research

Tech Go-to-Market: Improve Customer Experience by Transforming Product Development and Go-to-Market

Published: 18 January 2017

ID: G00308129

Analyst(s): Lars Van Dam


Product and service offerings are at the heart of customer experience. The line between product experience and end-to-end CX is blurring, creating urgency for CX initiatives. This research empowers technology product management leaders with modern methods that transform development and go-to-market.

Table Of Contents



  • Action 1: Select Product Areas That Are Pivotal to Differentiation, Scaling Adoption and Driving Advocacy
  • Action 2: Pilot a CX-Driven Development Approach for Select Areas of an Offering Within 30 to 60 Days
  • Action 3: Use CX Definitions to Articulate Product Vision and Roadmap and for Go-to-Market Innovation
    • Product Vision
    • Product Roadmap
    • CX Definitions


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