Gartner Research

Toolkit: Marketing Technology Evaluation Model and Scenarios

Published: 20 January 2017

ID: G00323929

Analyst(s): Bryan Yeager , Noah Elkin

Summary

Marketing leaders are increasingly responsible for selecting marketing technology providers. These decisions have far-reaching implications for marketing and overall business success. Use this Toolkit to save time validating prospective partners and improve stakeholder collaboration.

Table Of Contents

When to Use

Downloadable Attachments

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