Gartner Research

How to Advance Your Marketing Technology Evaluations With Comprehensive Criteria

Published: 20 January 2017

ID: G00324524

Analyst(s): Noah Elkin , Bryan Yeager


Marketing leaders are increasingly responsible for selecting marketing technology providers —decisions with far-reaching implications for marketing and overall business success. Use this research to save time validating prospective partners and improve stakeholder collaboration.

Table Of Contents
  • Key Challenges



  • Develop an Objective and Top-Level Evaluation Criteria
  • Define Relevant Subcriteria
  • Identify the Relative Importance of the Criteria and Subcriteria
  • What to Do Next

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