Published: 20 January 2017
Summary
Today's retailers must enable and enhance customer lifestyles. Customers expect flexible and consistent shopping between and across retailer's channels. To support unified retail commerce, retail CIOs must help unify execution of customer-facing processes to improve customer experience.
Included in Full Research
- Top Challenges and How Gartner Can Help
- How can we ready ourselves for digital business?
- How can we reach agreement on technology investment priorities?
- How can we achieve a united approach to delivering operational excellence in the execution of customer-facing processes?
- How can we optimize our workforce to execute effectively on customer requirements?