Gartner Research

Transforming From Multichannel to Unified Retail Commerce Primer for 2017

Published: 20 January 2017

ID: G00318209

Analyst(s): Robert Hetu , Joanne Joliet , Miriam Burt , Kelsie Marian

Summary

Today's retailers must enable and enhance customer lifestyles. Customers expect flexible and consistent shopping between and across retailer's channels. To support unified retail commerce, retail CIOs must help unify execution of customer-facing processes to improve customer experience.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How can we ready ourselves for digital business?
    • How can we reach agreement on technology investment priorities?
    • How can we achieve a united approach to delivering operational excellence in the execution of customer-facing processes?
    • How can we optimize our workforce to execute effectively on customer requirements?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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