Gartner Research

Tech Go-to-Market: Improving Go-to-Market Strategies Within a Digital Business Ecosystem for Providers, Part 1

Published: 23 January 2017

ID: G00317169

Analyst(s): David Yockelson , Mark Paine


Enterprises embarking on a digital business strategy may require complex solutions from many providers to improve business outcomes. This research will assist B2B technology business unit leaders in refining their go-to-market strategy to benefit from ecosystem evolutionary influences and dynamics.

Table Of Contents


  • Introduction
  • Digital Business Ecosystem
    • What the Ecosystem Go-to-Market Approach Looks Like Today
    • Why the Ecosystem Go-to-Market Approach Has Evolved This Way
  • How the Digital Business Ecosystem Go-to-Market Approach Will Evolve
  • TSP Strategies to Capitalize on Digital Business
  • Summary

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