Gartner Research

Build and Market Cloud-Based Offerings Primer for 2017

Published: 24 January 2017

ID: G00318278

Analyst(s): Gregor Petri , Ed Anderson


The market opportunity for cloud and cloud-related offerings continues to be a rich landscape with a wide spectrum of customer needs. Technology business unit leaders must identify and exploit the cloud and cloud-related opportunities to ensure growth in an increasingly competitive digital world.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What are the key market trends and cloud-related growth opportunities?
    • What are the right offerings to build to be competitive in cloud markets?
    • What is the best approach to take cloud-based offerings to market?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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