Gartner Research

Hanley Wood Adopts “Digital First” at a Critical Time

Published: 25 January 2017

ID: G00325472

Analyst(s): Heather Colella , Ansgar Schulte


According to Managing Director of IT Jason Mason, the Great Recession hit Hanley Wood hard. Sales became stagnant. To recover, the company adopted a “digital first” strategy.

Table Of Contents

Case Study

  • Rebuilding Through the Recession
  • Success on a Shoestring Budget
  • Exploiting the “Small Advantage”

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