Gartner Research

Market Trends: Adoption of New Non-LCD Technology in Smartphones and VR/AR Will Be Supply-Side-Driven

Published: 25 January 2017

ID: G00318970

Analyst(s): Claire Wen


Smartphone and HMD vendors' adoption of non-LCD technology will be determined by technology provider motivation. Technology product management leaders at semiconductor companies risk misinterpreting vendor hype and market dynamics when building a post-LCD chip solution strategy.

Table Of Contents



Market Trend

  • Non-LCD Display Technologies Will Enable an Improved HMD Experience
    • Immersive VR Goggles
    • Transparent AR Glasses
  • Smartphone Providers Seek New Display Solutions for Product Differentiation

Vendors to Watch

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