Gartner Research

Market Insight: The 2017 Technology Product Marketers' Checklist to Promote Mobile Apps

Published: 25 January 2017

ID: G00322863

Analyst(s): Adrian Lee , Stephanie Baghdassarian

Summary

With close to 3,000 mobile apps launching daily, even the best apps struggle to be discovered by users. Technology product marketing leaders should follow nine tips to increase discovery and downloads of mobile apps during their first 60 days.

Table Of Contents

Analysis

  • App Store Success Is Across the Population
  • Peer Recommendations Drive About Half of App Discoveries
  • Optimizing the Use of Strong App Discovery Drivers
    • App Store Marketing Tips
    • Word-of-Mouth Marketing Tips
    • More Tips to Optimize Mobile App Promotion

Background and Context

The Impact

Conclusion

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.