Gartner Research

Market Insight: The 2017 Technology Product Marketers' Checklist to Promote Mobile Apps

Published: 25 January 2017

ID: G00322863

Analyst(s): Adrian Lee , Stephanie Baghdassarian


With close to 3,000 mobile apps launching daily, even the best apps struggle to be discovered by users. Technology product marketing leaders should follow nine tips to increase discovery and downloads of mobile apps during their first 60 days.

Table Of Contents


  • App Store Success Is Across the Population
  • Peer Recommendations Drive About Half of App Discoveries
  • Optimizing the Use of Strong App Discovery Drivers
    • App Store Marketing Tips
    • Word-of-Mouth Marketing Tips
    • More Tips to Optimize Mobile App Promotion

Background and Context

The Impact


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