Gartner Research

60 Marketing Stats at a Glance, 2016

Published: 25 January 2017

ID: G00320405

Analyst(s): Anna Maria Virzi , Haixia Wang

Summary

Marketing leaders face an array of expanded responsibilities, from digital commerce to innovation. This digest of 60 marketing stats reinforces how marketing management is adjusting for further change in four key areas: budget, marketing operations, marketing technology and channel strategy.

Table Of Contents

Analysis

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