Gartner Research

Exploit Vertical-Industry Market Dynamics Primer for 2017

Published: 26 January 2017

ID: G00318285

Analyst(s): Venecia Liu


The disruptions caused by technologies at an industry level demand that technology and service providers apply an industry lens to succeed. Gartner research provides technology business unit leaders with pertinent vertical strategy, innovative tech adoption and industry solution marketing.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • Which trends shape the way my industry invests in technology?
    • Where are the most attractive growth opportunities by industry for my products and services?
    • How do industry and line-of-business processes affect my go-to-market strategy?
    • How are changes to customer buying centers and behaviors shaping market opportunity by industry?
    • What are my competitors doing, and how can I compete more effectively in industry markets?
    • How can I differentiate my messaging and positioning to compete effectively in industry markets?
    • Whom should I partner with, and how is the ecosystem changing within my industry?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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