Gartner Research

A CIO's Framework for Tracking the New Revenue Resulting From Digital Strategies

Published: 27 January 2017

ID: G00323036

Analyst(s): Ken McGee


CEOs and boards must understand the business impact of a digital strategy on creating revenue. With this research, CIOs can provide unprecedented insight into IT spending dedicated to establishing and sustaining various digital strategies and demonstrate information technology's business value.

Table Of Contents


  • It Is Key to Account for the New Organic Revenue That Results From a Digital Strategy
    • Digital Strategies
    • Digital Strategies Involve the Five Elementary Activities of a Business
    • What Changed?
    • Designate Each of the Five Elementary Activities of Business as Revenue Pursuit or Expense Management to Align With Income Statement Components
  • It Is Critical to Represent and Report Future IT Spending According to Revenue or Expense

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