Gartner Research

Emerging Provider Executive Insights: CEOs Enable Scale by Communicating Inspiring and Actionable Direction

Published: 27 January 2017

ID: G00316153

Analyst(s): Lars Van Dam


Communicating an inspiring direction has a profound impact on employees, partners, investors and customers. Emerging tech CEOs are empowered with a proven technique for aligning stakeholders. Applying the method increases your success odds by improving engagement, performance, morale and scale.

Table Of Contents


  • Step 1 — Innovate, Iterate and Test the Initial Vision and Direction With the Executive Team and Other Trusted Stakeholders
  • Step 2 — Define Company Vision, Direction and Goals
  • Step 3 — Tailor the Story to Specific Stakeholder Audiences
  • Step 4 — Execute a Communication Plan to Inspire Teams and Individuals to Internalize the Direction and Make It Their Own


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