Gartner Research

User Survey Analysis: Digital Commerce Platform Growth Trends and Directions, 2017

Published: 27 January 2017

ID: G00311613

Analyst(s): Yanna Dharmasthira

Summary

Digital commerce has become the transformational project for enabling digital business models. Here, we help technology business unit leaders understand the various dynamics influencing end-user organizations adopting and implementing digital commerce.

Table Of Contents

Survey Objective

Data Insights

  • Digital Commerce Is at the Core of Digital Business
  • Digital Commerce Revenue Contribution Nearly 40%
  • Budgets Will Increase — And Aggressively
  • CxOs Drive Digital Commerce
  • Attitudes on Build Versus Buy
  • Top Objectives — Customer Is King, and Expansion Is the Mission
  • Key Initiatives for 2017 — Casting a Wider Net and Expanding Through Channels
  • Top Technology Initiatives
  • Key Recommendations
  • Methodology
  • Definitions

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