Gartner Research

User Survey Analysis: Digital Commerce Platform Growth Trends and Directions, 2017

Published: 27 January 2017

ID: G00311613

Analyst(s): Yanna Dharmasthira


Digital commerce has become the transformational project for enabling digital business models. Here, we help technology business unit leaders understand the various dynamics influencing end-user organizations adopting and implementing digital commerce.

Table Of Contents

Survey Objective

Data Insights

  • Digital Commerce Is at the Core of Digital Business
  • Digital Commerce Revenue Contribution Nearly 40%
  • Budgets Will Increase — And Aggressively
  • CxOs Drive Digital Commerce
  • Attitudes on Build Versus Buy
  • Top Objectives — Customer Is King, and Expansion Is the Mission
  • Key Initiatives for 2017 — Casting a Wider Net and Expanding Through Channels
  • Top Technology Initiatives
  • Key Recommendations
  • Methodology
  • Definitions

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.