Gartner Research

Market Trends: Chinese Smartphone Manufacturer Consolidation Benefits Leading Chip Suppliers

Published: 27 January 2017

ID: G00321361

Analyst(s): Roger Sheng

Summary

The Chinese smartphone market is experiencing a new round of consolidation after saturation. Technology strategic planners at semiconductor vendors can benefit from this consolidation with new product development and business strategies to win market share and maximize profit.

Table Of Contents

Strategic Predict Assumptions

Introduction

Market Trend

  • Winners in the Consolidation Focus on the Premium Segment to Increase Profit and Invest in Brand and Channel Marketing
    • Target Differentiation and Optimization by Consumer Group
  • The Convergence of Offline, Online and Carrier Channels
    • Requirements From Carriers Become More Critical
  • Chinese Smartphone OEMs Increase Their Investment in Global Market Expansion
    • Chinese OEMs Will Invest More in Brand Marketing in the Global Market
  • Reliable Relationships With Key Component Vendors Are Critical

Contrarian View

  • If Financing Cost Remains Low, New Smartphone Brands Will Still Emerge With a "Free Hardware" Strategy

Vendors to Watch

  • Qualcomm
  • MediaTek
  • Samsung (Complementary Metal-Oxide Semiconductor [CMOS] Image Sensor, Memory and Display Device)

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.