Gartner Research

Market Trends: Chinese Smartphone Manufacturer Consolidation Benefits Leading Chip Suppliers

Published: 27 January 2017

ID: G00321361

Analyst(s): Roger Sheng


The Chinese smartphone market is experiencing a new round of consolidation after saturation. Technology strategic planners at semiconductor vendors can benefit from this consolidation with new product development and business strategies to win market share and maximize profit.

Table Of Contents

Strategic Predict Assumptions


Market Trend

  • Winners in the Consolidation Focus on the Premium Segment to Increase Profit and Invest in Brand and Channel Marketing
    • Target Differentiation and Optimization by Consumer Group
  • The Convergence of Offline, Online and Carrier Channels
    • Requirements From Carriers Become More Critical
  • Chinese Smartphone OEMs Increase Their Investment in Global Market Expansion
    • Chinese OEMs Will Invest More in Brand Marketing in the Global Market
  • Reliable Relationships With Key Component Vendors Are Critical

Contrarian View

  • If Financing Cost Remains Low, New Smartphone Brands Will Still Emerge With a "Free Hardware" Strategy

Vendors to Watch

  • Qualcomm
  • MediaTek
  • Samsung (Complementary Metal-Oxide Semiconductor [CMOS] Image Sensor, Memory and Display Device)

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