Gartner Research

Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry


Consumer goods manufacturers continue to spend a significant portion of their budgets managing promotions and price reductions as a part of collaborative efforts with retail partners. CIOs have many good choices as they work with colleagues in sales and marketing to identify the best solution.

Published: 02 February 2017

ID: G00307538

Analyst(s): Ellen Eichhorn Stephen Smith

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • Customization
  • Solution Delivery
  • Licensing

Representative Vendors

  • Accenture CAS
  • Acumen Commercial Insights
  • Adesso Solutions
  • AFS Technologies
  • Anaplan
  • Blueshift
  • Comarch
  • CPGToolBox
  • Effectmakers
  • Exceedra
  • Flintfox International
  • IRI
  • Kantar Retail Xtel
  • Klee Group
  • NeoGrid
  • Nielsen
  • Oracle
  • Periscope By McKinsey
  • Mindtree (Relational Solutions)
  • RI
  • Saama
  • SAP
  • TABS Analytics
  • T-Pro Solutions
  • UpClear
  • Visualfabriq
  • Wipro Promax Analytics Solutions

Market Recommendations

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