Gartner Research

Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry

Published: 02 February 2017

ID: G00307538

Analyst(s): Stephen Smith , Ellen Eichhorn


Consumer goods manufacturers continue to spend a significant portion of their budgets managing promotions and price reductions as a part of collaborative efforts with retail partners. CIOs have many good choices as they work with colleagues in sales and marketing to identify the best solution.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • Customization
  • Solution Delivery
  • Licensing

Representative Vendors

  • Accenture CAS
  • Acumen Commercial Insights
  • Adesso Solutions
  • AFS Technologies
  • Anaplan
  • Blueshift
  • Comarch
  • CPGToolBox
  • Effectmakers
  • Exceedra
  • Flintfox International
  • IRI
  • Kantar Retail Xtel
  • Klee Group
  • NeoGrid
  • Nielsen
  • Oracle
  • Periscope By McKinsey
  • Mindtree (Relational Solutions)
  • RI
  • Saama
  • SAP
  • TABS Analytics
  • T-Pro Solutions
  • UpClear
  • Visualfabriq
  • Wipro Promax Analytics Solutions

Market Recommendations

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