Gartner Research

Advertising Primer for 2017

Published: 02 February 2017

ID: G00318944

Analyst(s): Martin Kihn


A growing focus on customer-level insight and multichannel execution compels marketing leaders to expand their role in media planning, execution and measurement. Use Gartner's 2017 advertising research to build data-driven strategies to improve relevance and impact.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do you develop an advertising strategy that meets performance goals?
    • Which advertising technologies and service providers will achieve the best results?
    • How do you identify, evaluate and deploy profitable new advertising channels and formats?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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