Gartner Research

Exploit Enterprise Software Market Dynamics Primer for 2017

Published: 02 February 2017

ID: G00318584

Analyst(s): Bianca Granetto , Fabrizio Biscotti


Software is ever more important and strategic in transitioning and enabling the digital business. Technology and service providers must anticipate key market dynamics to establish a stronghold during the current wave of business reinvention.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What are the growth opportunities that software providers should be taking advantage of in existing, adjacent and emerging markets?
    • What does the current and future competitive landscape look like?
    • What actions can technology providers take to improve their market opportunity against competitors?
    • What steps should technology providers take to improve their product, marketing and sales strategies?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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