Gartner Research

Content Marketing and Management Primer for 2017

Published: 02 February 2017

ID: G00318880

Analyst(s): Kirsten Newbold-Knipp


Creating and distributing compelling marketing content is vital to brand growth. Gartner's 2017 coverage of content marketing and management provides marketing leaders with practical guidance for building a sustainable content supply chain and aligning content marketing efforts with business goals.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do you build a content-rich marketing strategy to support personalized multichannel marketing?
    • How do you develop, execute and measure a differentiated content marketing strategy?
    • What's the right mix of content creation and publishing tools as the need for automation, optimization and distributed content operations increases?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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